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Tipping Point
The Tipping Point; How Little Things Can Make a Big Difference by Malcolm Gladwell
This intriguing book examines why things catch on. Why did Hush Puppies go from being an almost moribund brand to a hip young shoe style? How did the fight against graffiti in the subway result in a drastic overall reduction in all types of crime across the city? And how did a company’s refusal to grow beyond 250 workers per plant result in its astonishing success? This sociological study will fascinate those who wonder where trends that sweep the nation come from, and why they become so popular.
This intriguing book examines why things catch on. Why did Hush Puppies go from being an almost moribund brand to a hip young shoe style? How did the fight against graffiti in the subway result in a drastic overall reduction in all types of crime across the city? And how did a company’s refusal to grow beyond 250 workers per plant result in its astonishing success? This sociological study will fascinate those who wonder where trends that sweep the nation come from, and why they become so popular.
CBT |
Latest page update: made by CBT
, Nov 3 2006, 2:55 PM EST
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